Commitment Day 5k Group Training Promotional Email Copy
Life Time Run - October 28, 2012
In support of the first-ever Commitment Day 5k fun run –being held in more than 25 cities across America on Jan. 1, 2013 – the Life Time Run business offered free group training for participants either looking to ease into running or those looking to improve their race-day performance.
Copy was provided to all local leads, which exceed 100, to help promote the Commitment Day 5k Group Training effort via myLT.com. Pre-written copy spanned a 5-6 week promotional period and was intended to be included in weekly news post to local Run followers.
The program successfully enrolled nearly 3,000 participants.