do. Mobile App
Blue Cross and Blue Shield of Minnesota - January 30, 2018
Managed all content creation and writing efforts, and the overall content strategy, for the do.® Blue Cross app:
• Launched a content strategy and wrote all content, including assistance with creative direction, within five months
• Instrumental in the redesign of the app experience, helping implement a new content delivery and tagging strategy to improve user engagement (launched in the first quarter of 2018)
Website content below:
Check out the Blue Cross do.® app. It’s the ‘fun stuff for your health’ app that uses simple activities to help you fuel, move and relax your body all day long.
Download today. Click below or search “do. Blue Cross” in your app store.
The app has more options and reminders:
• Choose activities and content based on your in-the-moment mood
• Get a feel-good message after each activity to spur yourself to do a little bit more
• See how you stack up against yourself over the week
Plus, you can favorite activities — and then set more reminders to breathe, dance, hydrate, reflect, stand or stretch when it fits into your life.
But wait! There’s more… Snippets of useful health info inspires you to make healthier life choices — and impress your friends during that next game of trivia.
Time to do.