EMPOWER Fitness Events Online Marketing Promotions
EMPOWER Fitness Events - August 25, 2012
As content owner for the Life TIme Group Fitness business, I assist in marketing promotions for its various events. One of those events is the EMPOWER Fitness Events series, which hosts multiple fitness conferences across the U.S.
Below are two email marketing examples. One is for a Minneapolis event, held this past September, and the other is for our Dallas event, held in late February.
Email 1:
Register by August 31 and Save for EMPOWER! Minneapolis, Held Sept. 13-16
The 2012 EMPOWER! Fitness Event Series heads to Minneapolis at Life Time Fitness St. Louis Park with EMPOWER! Minneapolis. Be an Early Bird and register by August 31 to receive an additional $40 off the full, main conference (Friday evening at 6:00 pm through Sunday).
This power-packed weekend gives you the opportunity to learn from and break a sweat with the fitness and yoga industries’ top presenters. From workshops to Master Classes, this amazing weekend will be as fun as it is educational!
When: Thursday, September 13 — Sunday, September 16 Where: Life Time Fitness, 5525 Cedar Lake Road, St. Louis Park, MN 55416
Event Highlights:
Schwinn® Indoor Cycle Instructor Training with Keli Roberts of the Schwinn® Master Trainer Team
Tae Bo Master Classes with Billy Blanks
- Dig Deeper - A Complete Intensive with Shaun T, creator of Hip Hop Abs® and INSANITY®
- Boot Camp Instructor Training with SGT Ken Weichert
- Winning Weight Loss Strategies Intensive with Dr. Len Kravitz
- Light Your Fire with Hot Vinyasa Yoga with Tory Schaefer
- Core 3D Instructor Certificate with Keli Roberts
- Life Time Group Fitness Instructor Certification with Katie Haggerty and Jodee Thomas-Hollenbeck
- ZUMBA® Basic and Zumbatomic Instructor Training with Eliza Stone and Renee Pickett
- Life Time members enjoy FREE Master Classes (Friday - Sunday)
- Enjoy a great shopping expo!
Also, don’t miss Shaun T’s special INSANITY® Master Class on Thursday, September 13 from 6:00 — 7:00 pm. This class is $30.
Members can attend all Master Classes during the main event (Friday - Sunday) FREE and receive the following special discounts with the code LTFMEMBER:
- $40 off Schwinn Indoor Cycle Instructor Training
- $30 off Boot Camp Instructor Training
- $10 off Shaun T’s INSANITY Master Class
- $10 off Winning Weight Loss Strategies Intensive with Dr. Len Kravitz
- $10 off Core 3D Instructor Certificate with Keli Roberts
- $20 off Full Registration for the Main event*
The EMPOWER! event will be closed at 400 attendees, so register to secure your spot and get best pricing!
Click here to register online, get more information about EMPOWER! MN or check out any of the remaining EMPOWER! Fitness Events hosted around the country.
Email 2:
Don’t Miss EMPOWER! Dallas — Held This Weekend at Premier Place
The fun starts tonight! Don’t miss EMPOWER! Dallas at Life Time Athletic Premier Place held from today, Friday, February 24, through Sunday, February 26.
This power-packed weekend gives you the opportunity to learn from and break a sweat with the fitness and yoga industries’ best presenters. From workshops to master classes to a first-rate shopping exposition, this amazing weekend will be as fun as it is educational!
An on-site health fair featuring a Life Time metabolic specialist will also be available this weekend. Basic fitness assessments to determine your current level of fitness and blood pressure screenings will be available. You can also learn more about additional testing Life Time offers to improve your fitness and health performance.
When: February 24 — February 26 Where: Life Time Athletic Premier Place, 5910 N. Central Expressway, Dallas, TX 75206
Free master classes open to Life Time members include:
Date/ Time Master Class Presenter
Friday, February 24
- 5:15 p.m. - 6:30 p.m. DANCE 6 7 8 Patrick Goudeau
- 5:15 p.m. - 6:30 p.m The Party Ride Daina B and Jo S
Saturday, February 25
- 8:00 a.m. - 9:00 a.m. Schwinn® Cycling Mindy Mylrea
- 10:00 a.m. - 11:00 a.m. One More Step Patrick Goudeau
- 1:00 p.m. - 2:-00 p.m. Schwinn® Cycling Rob Glick
- 1:00 p.m. - 2:00 p.m. ZUMBA® Fitness Party Julie Kelly and Vanessa Lupercio
- 2:45 p.m. - 3:45 p.m. Schwinn® Cycling Kimberly Spreen
- 4:30 p.m. - 5:30 p.m. Move, Shake, Drop It Bobbie Williams
Sunday, February 26
- 10:15 a.m. - 11:15 a.m. Strike! Kickboxing Kimberly Spreen
EMPOWER! events listed above are open to Life Time members and non-members.
Get more information about EMPOWER or register for available certifications, including Bootcamp Instructor Training and ZUMBA® Basic Instructor Training, Level 2. You can also check out any EMPOWER! Fitness Event hosted around the country.