LifePower Yoga Teacher Training - Content Plan
LifePower Yoga - May 01, 2012
As content owner for the LifePower Yoga business, I assist in marketing promotions for its various events. One of these campaigns include the LifePower Yoga Teacher Training program, which is held at more than 30 locations in the fall and spring of each year.
Please find attached the content strategy for our Spring 2012 YTT promotions, including email copy used to promote the events at a local and national level.
Below is the article that originally launched the program when it was first introduced to the market in summer 2011.
Reconnect with You: Transform Yourself through LifePower Yoga Teacher Training in Minnesota
Tricia Ptak, LifePower Yoga Coordinator at Life Time Fitness, Commerce Township, recalls, “I wasn’t looking for yoga. Yoga found me.”
Upon entering a Life Time location in suburban Detroit at age 34, Tricia had the “flexibility of a 90 year old.” She suffered from scoliosis and terrible back pain as a result of a tragic car accident while three months pregnant with her first child. She gained 60 lbs. No amount of physical therapy helped.
For Tricia, Life Time was intimidating. Compelled to commit to a healthier way of life -- especially after receiving a Life Time membership as a gift from her active, mature parents -- Tricia was determined to find an activity that suited her body. Treadmills? Out of the question. Weights? No way, she couldn’t even do a push-up. Pilates? It hurt her hips. Yoga?
From the moment Tricia stepped onto the mat she was physically and mentally transformed. “I crawled into my first yoga class and left about ready to die,” said Tricia. “But something about yoga interested me.”
Soon one yoga class a week became two and two yoga classes a week became four. After a year of practice, Tricia went from struggling to hold a plank pose to doing her first headstand. She dropped 20 lbs. Her back pain substantially decreased. Her emotional life was in balance.
This path led Tricia to become a certified yoga teacher through Jonny Kest’s Yoga Teacher Training Program in Michigan. A now three-time graduate of Jonny’s various courses, Tricia spreads the gospel of yoga as a path toward self-awareness and personal growth.
“Learning how to teach yoga through Jonny’s program has supported, enriched and enhanced my ability to help people ‘get out’ of their way and find inner peace,” said Tricia. “Yoga and its guiding principles began as a hobby and form of exercise; it’s now my way of life and I have Jonny to thank for that.”
When the student is ready, the teacher appears. It happened for Tricia. Can it happen for you?
LifePower Yoga is pleased to offer a new teacher training opportunity that is more than a class. Come experience something different as you discover a new position in yoga: creating a better you.
Play, learn and grow with LifePower Yoga Teacher Training as directed by Jonny Kest. Immerse yourself in an intensive eight-week, 200-hour Yoga Alliance certification course designed to deepen your yoga practice and help you discover the power of connectivity.
It’s time to reconnect with you and it’s time to connect with your LifePower Yoga community. Take the next step.
How: View pre-registration information here for the first YTT session directed by Jonny in Minnesota. Registration opens on July 25 at 11:30 am (CST). Cost: A $100 deposit reserves your spot and goes toward your $2995 base tuition.
Questions about this exclusive training event can be directed to 1.855.808.0108. Registration opens July 25 at 11:30 am (CST) on lifepoweryoga.com/jonnykest. Enrollment is extremely limited.
Powered by Life Time Academy
Find more information about our Yoga Teacher Training program here.