TerrraMax
Tunheim - June 06, 2014
TerraMax, a developer and distributor of natural microbial and soil inoculant products, faced an online problem.
Its website had a wealth of information regarding the company and its products, but the website was woefully outdated. The site was not search-optimized, lived on an old content management system and was difficult to navigate. Website content was inconsistent and imagery was almost non-existent.
Tunheim conducted a complete website overhaul. As the lead content strategist and writer, my role was to ensure the website's user experience was optimized – in addition to translating the complex scientific narrative related to TerraMax's products into SEO-friendly B2B copy.
The project spanned eight months and included: creating wireframes; developing a new website infrastructure; writing and editing new copy for SEO (search engine optimization); adding new stock imagery and photography of TerraMax products; and deploying a new, responsive web design.
Within the first 30 days of website launch, TerraMaxag.com was visited by 387 users who viewed 1,547 pages, including an average of 5 pages per a 5:27 minute session, with a 59.03% overall bounce rate.